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# White-label overview

A **white-label** integration is an out-of-the-box, AURA-powered safety app that
you brand and offer as your own. AURA hosts the app experience — onboarding,
payment, the panic journey, and live dispatch — so you can go to market quickly
without building those surfaces yourself.

## What's out of the box vs. via the API

White-label **composes** with the Panic API rather than replacing it:

* **Out of the box (AURA-hosted):** the branded app, [hosted customer signup](/overview/embedded-flows/customer-signup),
  [callout tracking](/overview/embedded-flows/callout-tracking), and
  [subscription management](/overview/embedded-flows/subscription-management-flow).
  Payment can use AURA's hosted gateways or hand off to
  [your own payment gateway](/white-label/integrations/payment-gateway).
* **Via the API (yours to drive):** programmatic customer registration,
  subscription activation, and creating callouts — using the same endpoints as any
  integration. Start with [Authentication](/overview/core-concepts/authentication) and
  [Customers & customer sources](/overview/core-concepts/customers).

## Boundaries

The white-label app owns the hosted experience (where the app lives, its branding
and content). Your systems can still create and manage customers and
subscriptions through the API — for example registering users from your own
backend while AURA hosts the app they use.

## In this section

* [Apple Developer Account](/white-label/store-setup/apple-developer-account) and
  [Google Play Account](/white-label/store-setup/google-play-account) — store accounts AURA
  publishes your branded app through.
* [Payment gateway](/white-label/integrations/payment-gateway) — take payment for subscriptions inside your app.
* [Branding & config](/white-label/integrations/branding-config) — configure appearance and content.
* [Customer journey & capabilities](/white-label/customer-journey) — the standard
  journey and what's configurable per brand.
* [Configuration workbook](/white-label/configuration-workbook) — align markets,
  customer data, plans, panic behaviour, communications, and store inputs.
* [Release & store operations](/white-label/deploy/release-operations) — own
  approval, rollout, credentials, and ongoing maintenance per store.
* [Go-live](/white-label/deploy/go-live) — the release checklist.